Hey Blogees, still waiting to here from you. In the meantime I want to take you through one of the methods I use for the design process, the R.E.A.D. method (Research, Extract, Apply, Design). We'll go over each stage of the process over the next four weeks. To demonstrate this process we'll create a redesigned logo for a defunct airline, TWA.
RESEARCH
Research, the first stage of R.E.A.D, provides direction and resources. This direction can be determined through questions and study. Questions can gauge the goals of the company and/or reason for the redesign (new business, new direction, changes in ownership, refresh, etc.) These questions could help determine what direction to take. While questions determine direction, study can provide a vast resource to pool ideas from. If possible, research the history of the company, and evaluate previous logos. This study can spark ideas, determine what works, and what doesn't.
Project Application:
To begin we need to find out more about TWA. For this fictional assignment, I checked out several websites to study the airline's history. I also researched the logos of rival airlines to get a general sense of design. We'll distill the information in the extraction portion of the process.
Websites Used:
http://en.wikipedia.org/wiki/Trans_World_Airlines
http://www.twaflightattendants.com/liftoffhtml/historytimeline.html
http://www.pbs.org/kcet/chasingthesun/companies/twa.html
The Challenge:
American Airlines wants to revive TWA as the "Airline of the Future". TWA would serve as the economical, environmental alternative in international travel. It would utilize the latest in technology to reduce waste and pricing, without sacrificing comfort, space, and style. TWA will not compete with American but would serve as their international travel partner.
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