R.E.A.D. Part 3 (A for Application)

Welcome back to Week 3 of our little mini-series of the R.E.A.D. design method.  We have covered the "R" for Research and "E" for Extract.  We now come to "A" for Application (or Brainstorming, but it would have come out as R.E.B.D….not exactly memorable).  So let's dive in.

WORD LISTS

In the Extraction phase, we distilled our Research down to a slogan / or three words.  From there we form lists for each word.  Any word will suffice.  The point here is to flush out any bad / cliche ideas and spark new ones.  Once the lists are made (10-20 entries) look for exact or similar words in each.  Note those words and make a new list from them.

SKETCHES

Now that you have descriptions to go by, start sketching away ideas.  Aim for at least 25 different ideas.  The exception to this if you hit on a solid concept early on.  If you do, try to come up with a couple of more options to consider.  Don't be discouraged if you don't come up with something in the first sitting or the first few days.

HOW "A" APPLIES TO THE TWA PROJECT

As you can see, I made lists from the three words I extracted, as well as the name and the similar / exact descriptions (see below).

From there I started sketching out ideas.  I experimented with different concepts for travel, direction, and globe.  I also tried to keep in mind what the design would be use on from pins and business cards, to terminal signage and aircraft.  I definitely did plenty of sketches. From these sketches, we'll develop the final logo in next weeks entry...DESIGN.

Next week, we'll wrap up with "D" for Design.  If you have any comments, questions or thoughts, I'd love to hear from you.  Please leave a comment on the blog or at my twitter @jepegdesign.  'Till next time.